Privacy Notice

Thai the Panasonic Group (referred to as “the Panasonic Group”, “we”, “us” or “our”), as a controller of personal data, is bound by Personal Data Protection Act B.E. 2562 (2019) (“ PDPA”) In processing an individual’s personal data, the Panasonic Group is required to comply with PDPA, including the obligation to notify the data subject of his/her legal rights pursuant to this document, and in certain cases, obtaining consent from the data subject.

This privacy notice applies when the Panasonic Group acts as the data controller of personal data only. For any activities where the Panasonic Group is the data processor for other public or private organizations who act as a data controller of such activities, you may check the details of such processing activities from the privacy policy or notice of processing of such public or private organization directly.

1. Collection of Personal Data

the Panasonic Group may, directly or indirectly, collect your personal data from the following sources:

• Information that you or your representative directly provided to the Panasonic Group;
• Personal data received from affiliates of the Panasonic Group;
• Information received from any agency or organization which is a customer, vendor, or business partner of the Panasonic Group that you work with (as a director, representative, or contact person);
• Application, online marketplace, website, social media, and/or other public relation media that you use to contact the Panasonic Group;
• Information automatically collected through our website or social media platforms such as cookies, HTML or Local Shared Object (“Flash cookies”) when you use or visit our website, application, online marketplace or other social media;
• Personal data received from our vendor or business partner including our dealer, delivery service provider, call center service provider, and online platform service provider; or
• Any reliable public sources.

2. Types of Personal Data Collected

Depending on purposes of use and requirements of our operations, in processing personal data, the Panasonic Group may collect various types of your personal data including:

General Personal Data

• • Identification information such as name-surname, name prefix, gender, date of birth, nationality, identification number, taxpayer identification number, telephone number, e-mail, social media and platform account (such as Line ID or user ID in the online marketplace), address, copy of identification card, copy of driver license, copy of car registration, copy of household registration, copy of passport, photo, voice, signature, picture, and video;
• • Personal characteristics such as a copy of the professional license, place of work, business experiences, and job position;
• • Third party information such as emergency contact information (such as name and surname, name prefix, gender, telephone number, e-mail);
• • Service usage related information such as information of products purchased, date of purchase, purchase history, details of complaints concerning the product, and other information you provided to the Panasonic Group for the purpose of entering into transactions with the Panasonic Group;
• • Financial information such as bank account, transaction information, financial credit information, withholding tax information, payment method, and other payment details;
• • Service usage history such as data automatically collected via the website including website usage behavior, log-file, your service usage, your interest, devices information, and your IP address, setting, website adjustment, date, or your location; and
• • Other information such as vehicle registration number, personal data that you provide to the Panasonic Group when contacting us such as interest and type of service, communication with the Panasonic Group through social media and other channels.

Sensitive Personal Data

• • Personal characteristics such as blood type, religion, trade union membership, and biometrics data;
• • Criminal record information such as results of background checks from Royal Thai Police; and
• • Health-related data such as disability, symptoms, illness, drug allergy, and disease, in case you use our medical facilities.

With regard to the processing of sensitive data, the Panasonic Group will obtain consent from the data subject before or at the time of data processing, unless the processing of such sensitive data falls under the exceptions that prescribed by the personal data protection laws, including the PDPA.

3. Retention Period

the Panasonic Group will retain your personal data as long as it is necessary for the purpose of data processing. Thereafter, the Panasonic Group will erase and destroy your personal data except as may be required, by applicable laws, or for the protection of the Panasonic Group’s interest. In general, personal data will be kept for a maximum period of 10 years or otherwise longer if it is specifically provided by law or for the protection of the Panasonic Group’s interest.

Upon the completion of the abovementioned period, the Panasonic Group will follow the deletion and destruction procedure to ensure that all your personal data is safely deleted from the server of the Panasonic Group or is retained in the form of anonymous data.

4. Purposes of Use and Disclosure

the Panasonic Group will process your personal data in accordance with the lawful bases under the application laws, including the PDPA. Your personal data may be processed to: (i) perform contractual obligations as a party to the contract, (ii) comply with legal obligations, or (iii) for the legitimate interest. the Panasonic Group will use and disclose your personal data for the abovementioned purposes and scope, including the following purposes:

4.1 General Purposes

• • Management of transactions or any contracts entering into with you including the management of inventory and delivery of the products and/or services requested by you, tracking and reporting on the status of such products or services, provision of product warranty and claims;
• • Registering and managing any accounts and creating a database for you such as, customer database, vendor registration, and visitor records, as the case may be;
• • Provide the services and correspondence with you through various channels, which include our website, online application, online platforms/marketplaces, social media, call center, and direct interaction at our service windows;
• • Procedure for settling any kind of payments;
• • Entering and/or fulfilling our contractual obligations whether directly or indirectly;
• • Legitimate interests in relation to the carrying out of the business of the Panasonic Group, by concerning the fundamental rights of the data subject such as for developing, improving, predicting, and solving problems that may incur in relation to the provision of service of the Panasonic Group;
• • Monitor the performance of our products or services.
• • Supporting the stability and security of the Panasonic Group;
• • Inspection, analysis, and preparation of documents upon request of governmental organizations and regulatory bodies;
• • Compliance with applicable laws; and
• • Arranging and attending activities, training, or seminars held by the Panasonic Group.

4.2 Marketing Purpose

In the case where applicable law permits and/or the Panasonic Group obtained your consent to process data, the Panasonic Group may collect, use, and disclose your personal data including but not limited to the following marketing purposes:

• • Offering information and newsletter in relation to the products and services of the Panasonic Group. including but not limited to offering sales promotions and/or events notifications through telephone, email, SMS, or the address provided by you. In the case here you no longer wish to be contacted for the marketing of services or products, you may proceed with the opt-out through the channels designated by the Panasonic Group;
• • Service assessment in order to improve the quality of our products and/or services, and to offer products and/or services that you may be interested in;
• • Setting patterns and improving general marketing activities of the Panasonic Group; and
• • Using the information in preparation of advertisement and public relations materials via any media channels.

If you are unable to provide your personal data to us that is necessary for the Panasonic Group to process for our compliance with laws, for the performance of the contractual obligations or necessary for entering into contracts with you, then we may not be able to provide you with our services to the best of your interest or it may be necessary for us to decline to enter into the contract with you or the provision of any relevant services to you.

In the event that we process your personal data for any other purposes as described above, we will notify you of such purposes prior to or at the time of processing such personal data.

5. Disclosure

the Panasonic Group will not disclose your personal data without any legal basis. In the case the Panasonic Group is required to transfer your personal data to other third parties, the Panasonic Group will proceed according to an appropriate procedure in order to ensure that other third parties will protect and prevent your personal data from any loss, unauthorized access, usage, modification, or disclosure. Your data may be disclosed to other third parties including:

• • Juristic persons or organizations that are our vendors or business partners relating to the management of products and delivery such as online platform service provider, delivery service provider, key dealers, relevant service agents, and other service providers;
• • Financial institution and payment service providers;
• • Group company or affiliate of the Panasonic Group;
• • Other supporting/assisting third-party service providers of the Panasonic Group such as information technology service provider, application service provider, cloud service provider;
• • Relevant governmental and regulatory bodies;
• • Auditors, lawyers, and other advisors of the Panasonic Group;
• • Other person or companies where required, in connection with an existing, or potential corporate restructuring, merger, acquisition or takeover; and
• • Other data controller to whom you have instructed the Panasonic Group to disclose or transfer data.

6. Cross-Border Transfer

the Panasonic Group will disclose your personal data to the recipient outside of Thailand only where it is permitted by data protection law such as the PDPA and/or other applicable laws. In this regard, the Panasonic Group may follow the rule for the transfer of data outside Thailand by entering into the standard contractual clause for data transfer or using other available methods under the applicable laws, and the Panasonic Group may rely on the data sharing agreement with the provisions require the data receiver to allow the data subject to directly exercise their rights against such data receiver in case of any breach of data sharing agreement, or other permitted methods for the transfer of personal data to other countries.

7. Data Security Measure

the Panasonic Group adopts internal policies relating to the information security system, emergency plan, and data intrusion prevention. the Panasonic Group also adopts a high-standard security system in both technology and procedures to prevent any unauthorized or unlawful access, use, change, amendment, or disclosure of personal data, and possible data theft. the Panasonic Group makes substantial investments, effort, and human resources to ensure that the Panasonic Group maintains high-standard measures and that your personal data remains safe. the Panasonic Group implements various measures to protect its computer systems such as Firewall, Anti-Virus, Active Directory, and Intrusion Prevention System. the Panasonic Group will revisit such internal policies periodically as appropriate according to the laws.

the Panasonic Group will destroy or anonymize your personal data when there is a reasonable ground to believe that it is no longer necessary for the purpose for which such personal data has been collected, or when the retention period expires. In this regard, the Panasonic Group may destroy your personal data using appropriate and safe methods without prior notice.

Although the Panasonic Group uses its best efforts to protect the personal data with the Panasonic Group’s technical mechanism along with the management by the Panasonic Group’s personnel to control access and keep personal data against unauthorized access, the Panasonic Group cannot always guarantee the security and confidentiality of personal data from every incident that may arise, such as virus threat and unauthorized access. A data subject should regularly keep updated with technology news and install personal firewall software to prevent his/her computer from threat or data theft.

8. Right of Data Subject

In exercising any right under this Clause 8, the data subject shall comply with the criteria and procedures specified in Clause 12 of this privacy notice. However, the rights specified in this Clause 8 are subject to change as the relevant law may be amended from time to time by the government. the Panasonic Group will inform you about the changes. the Panasonic Group reserves the right to consider your request and proceed in accordance with the PDPA, including to deny your request in case we have the legal right to do so.

8.1 Right to be notified: If the Panasonic Group wishes to collect, store, use or disclose your personal data in any manner beyond the intended purposes or your given consent, the Panasonic Group will notify and/or seek your prior consent with respect to such additional scope.

8.2 Right to Access to your Personal Data:You may request for a copy of your personal data and request to disclose about the source of your personal data.

8.3 Rectification of the Personal Data: To ensure that your personal data is accurate, up-to-date, complete and not misleading, you may file a request to rectify any of your personal data that has been changed by following the procedures specified in Clause 12.

8.4 Right to data portability: In case where it is technically available, you may request to receive your personal data in a commonly used or readable by the automatic device or to automatically transfer.

8.5 Right to erasure of your Personal Data: You may request to erase or make your personal data unidentifiable under any of the following circumstances: (a) your personal data is no longer needed to be collected, stored, used or disclosed for the intended purposes, (b) you withdraw your consent for your personal data to be collected, stored, used or disclosed and the Panasonic Group no longer has any legal right to process your personal data for the intended purposes, (c) you object to the Panasonic Group’s processing of your personal data, or (d) your personal data was processed in contravention of the PDPA.

8.6 Request to suspend the use of your Personal Data: You may request the Panasonic Group to suspend its use of your personal data in any of the following events:

(1) when the Panasonic Group is in the process of verifying certain information for the purpose of rectifying, updating, completing or avoiding any misleading about your personal data upon your request;
(2) when your personal data is to be erased under Clause 8.5 but you instead request to suspend its use;
(3) when it is no longer necessary to store your personal data, but you request the Panasonic Group to continue the storage of your personal data for establishing legal claims, legal compliance, exercise of legal rights or defenses; or
(4) when the Panasonic Group is in the process of verifying its legitimate rights in its data collection or processing for purposes specified by law.

8.7 Right to object the processing of Personal Data:You may object to the collection, storage, use or disclosure of your personal data in any of the following events:

(1) In case where your personal data was collected by the Panasonic Group for the purpose of (a) public interest of the Panasonic Group, (b) the Panasonic Group’s compliance with a governmental order or (c) any legitimate interest of the Panasonic Group or other legal entity;
(2) In case where the Panasonic Group has processed your personal data for the purpose of direct marketing; and
(3) In case where the Panasonic Group has processed your personal data for any research purposes as specified in relevant laws, including for statistical purpose.

8.8 Right to withdraw consent: You may withdraw your consent at any time. Your withdrawal will not have any effect on the Panasonic Group’s previous data processing. If your withdrawal affects any part of your personal data processing activities, the Panasonic Group will notify you of such effect at the time you make such withdrawal.

However, the Panasonic Group may deny your request to withdraw the consent if the processing is for the purpose of, or for complying with, applicable law or court order, the withdrawal may adversely affect and harm the rights and freedom of the data subject himself or other people, the processing is for research purposes that have appropriate protection for personal data, or the processing is for establishing legal claims, legal compliance, the exercise of legal rights or defenses.

In responding to your request under this clause, the Panasonic Group may be able to consider only your personal data that the Panasonic Group processed as a data controller. For the exercising of your right for the personal data the Panasonic Group processed as a data processor of other data controller, the Panasonic Group will inform such data controller to consider and proceed according to your request as your data controller.

9. Third-Party Links and Products on Our Services

Our websites, applications and products may contain links to other third-party websites that are not operated by the Panasonic Group, and our websites or your product and devices may contain applications that you can download from third parties. These linked sites and applications are not under the Panasonic Group's control and as such, we are not responsible for the privacy practices or the content of any linked websites and online applications. If you choose to use any third-party websites or applications, any Personal Information collected by the third party’s website or application will be subject to any existing Privacy Notice of that third party. We strongly recommend that you take the time to review the privacy policies of any third parties to which you provide Personal Information.

Our websites also contain features such as embedded video provided by third parties through their APIs that is bound by API's terms of use. Depending on how you interact with these features your information may be shared with these providers. For more information about features' terms of use, please visit each provider’s website.

9.1 YouTube
YouTube API Services are used to play videos on our Websites. Further information on the services and features of the service can be found in YouTube Terms of Service and on usage of your information in Google Privacy Notice .

10. Contact

the Panasonic Group, as well as certain other third parties that provide content, advertising, or other functionality on our services, may use cookies and other technologies in certain areas of our services. Cookies are small tracking codes that can be read by a web server in the domain that put the cookie on your hard drive. We may use cookies to store your preferences and settings, help you with signing in, provide targeted ads, and analyze site operations.

Please note that you can modify your browser so that it notifies you when cookies are sent to it. If you do not want to receive cookies, you may also refuse cookies altogether by activating the relevant settings on your browser. Please note that if you choose to refuse all the cookies, some features of the services may not be accessible to you or not work properly. Finally, you can also delete cookies that have already been sent.

For further information on what cookies are, how the Panasonic Group and other third parties use them, and for details of how cookies can be disabled, please see our [Cookie Policy]

11. Minors’ Personal Information

the Panasonic Group considers minors to be under the age of 20, or such younger age where specified by laws. We do not collect or try to collect Personal Information from or about minors without the consent of a parent or guardian. Where we do collect Personal Information from minors, we will always use reasonable efforts to verify that consent has been given or authorized by the minors’ parent or guardian.

12. Contact

If you have any queries or questions regarding the use of personal data by the Panasonic Group, or wish to exercise your rights as a data subject, you may contact the Panasonic Group such as Data Protection Officer or Contact Person by clicking [here]

In case there is a reason to believe that we unduly reject any of your requests to exercise the right as a data subject or that we fail to comply with the PDPA, you may lodge a complaint to Personal Data Protection Committee at the following address:

Office of the Personal Data Protection Committee
Ministry of Digital Economy and Society
Telephone: 02-142-1033
E-mail: saraban@pdpc.or.th

13. Amendment to this Privacy Notice

In case there is a material change in the practice relating to personal data protection, we will amend and revise this Privacy Policy and disclose it on our platform to ensure that you have acknowledged the method that we collect, use, handle, disclose, and protect the personal data.

This privacy notice is effective from 1 October 2024